SEO - Feed Archive
// filter(tags) SEO (5)
SEO
5 links (last 90d) · 5 links (all-time)
// december_2025 (5)
2025-12-30
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Google December 2025 Core Update Complete: 18-Day Rollout Finished December 29
★ max(signal) by Barry Schwartz · Google Update
Δ +4180 read ↗
TL;DR — Google's third 2025 core update rolled out December 11-29. E-E-A-T signals and AI content quality remain central evaluation criteria. New documentation confirms Google rolls out smaller, unannounced core changes continuously. Sites hit by September 2023 HCU saw partial recoveries during June update. No specific recovery actions; focus on helpful, people-first content. Health, finance, news, and shopping sectors experienced highest volatility.
2025-12-25
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Google December 2025 Core Update: Most Disruptive of the Year
by Glenn Gabe, Dipti Arora · SEO
Δ +3740 read ↗
TL;DR — The December 2025 core update is causing the largest ranking swings of the year. Google confirmed smaller unannounced core updates happen continuously. UX signals like ad aggressiveness and site satisfaction now clearly influence outcomes.
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Yoast December 2025 SEO Update: AI Took Over Search This Year
by Carolyn Shelby, Alex Moss · SEO
Δ +3710 read ↗
TL;DR — Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.
2025-12-24
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December 2025 SEO Update: AI Search, Publisher Deals, llms.txt
by Carolyn Shelby, Alex Moss · SEO
Δ +3710 read ↗
TL;DR — Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.
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